A Practical SEO Audit for an Aerial Drone Photography Website
Updated: 4 days ago
Extreme Aerial Productions publishes FAA-aware aerial drone photography and videography from Phoenix, with services that include real estate, roof inspection, construction, golf and resorts, solar, LiDAR, thermal, FPV, 360 panoramas, and related production work. This article is an audit playbook for those URLs. It is not the same as organising a weekly SEO task list (that is a separate post on this site). Here the job is to inspect service pages, portfolio media, geographic landing pages, alt text, quote paths, and trust information that is already on the site.
Audit drone service pages, not a generic SMB template
Start with the service URLs that exist: real estate, roof inspection, construction, home builders, solar and electrical, golf courses, TV and corporate, pilot training, and others listed in the navigation. Each should name the service in the title and H1 without copying the homepage. If two inspection URLs overlap, the audit should say so.
Geographic landing pages help only when they match places the company actually works (Phoenix, a published Las Vegas location, or other named areas). Empty city doorways are a finding, not a strategy.
Portfolio and large media
Drone sites are image- and video-heavy. An audit that ignores media is incomplete.
Alt text and filenames that describe the shot (roof, subdivision, course) rather than “IMG_0081.”
File weight on gallery and time-lapse pages so mobile still loads.
Working embeds on Videos, Time Lapse, and Cool Shots.
Portfolio pages that still link to the matching service or contact path.
A beautiful carousel does not replace a precise title or a contact link.
Contact, quotation, and credentials
Quote and contact paths are conversion URLs. Click them after any Wix change. Phone numbers and location notes should match the header.
The site emphasises legal operation: FAA 333/107, insurance, airspace notes, night operations, flying-over-people waiver, and UK CAA approval where published. An audit should check that those trust pages remain crawlable and consistent — not invent extra licences. Internship, equipment, and “we are legal” URLs are part of trust; they should not be stuffed with service keywords.
A framework you can repeat
Area | Question | Why |
Service title | Does it name the drone offering and place honestly? | Relevance |
Meta description | Does it match this service, not a sitewide slogan? | Snippets |
Headings | Is the H1 unique to the page? | Clarity |
Media | Alt, weight, working video | Image SEO and usability |
Quote path | Form and phone still work on mobile? | Enquiries |
Credentials | FAA / insurance copy still accurate? | Trust |
A SEO tool for Wix can turn that list into page-level gaps. An SEO audit tool can crawl the same set after a portfolio dump or a new service URL. Neither guarantees rankings, jobs, or map-pack placement.
How this differs from task organisation
The other Extreme Aerial article on this blog is about sequencing SEO work (what to do this month). This one is the inspection itself: service pages, media, local URLs, quote path, credentials. Keep the two documents distinct so an audit does not turn into another calendar essay.
Re-run the audit when you add a service, change galleries, or edit legal copy. Write down what failed. Skip traffic claims unless you are reading this company’s own verified analytics — and this article does not.
Drone service pages
Start with the URLs that exist: real estate, roof inspection, construction, home builders, solar and electrical, golf courses, TV and corporate, pilot training, and others in the navigation. Each title and H1 should name that offering. If two inspection pages overlap, the audit should say so. Do not paste the homepage paragraph onto every service URL.
Portfolio, project, and geographic pages
Portfolio and Cool Shots pages are the proof. Alt text, file weight, and working video embeds are the audit. Geographic landing pages help only for places already named (Phoenix, a published Las Vegas location, or other listed areas). Empty city doorways are a finding.
Image alt text, large media, and quote paths
Drone galleries fail in ordinary ways: IMG filenames, missing alt, a time-lapse page that never loads on a phone. Quote and contact paths fail after a Wix change. Click them. Phone and location notes should match the header.
Licensing, credentials, and trust
FAA 333/107, insurance, airspace notes, night operations, flying-over-people waiver, and UK CAA approval belong where the site already publishes them. The audit checks that those pages remain crawlable and consistent. It does not invent extra licences. Internship and equipment pages are trust URLs, not keyword targets.
Keep this document as the inspection. The other Extreme Aerial article on this blog is the monthly task list. Do not merge them.
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